Simple Steps to Leaflet Distribution
Local Post provides a comprehensive service to all types of businesses from small to large. This process begins with laying out a campaign plan using tools such as the purpose built mapping tool which will assist in choosing the customers specific target audience, then deciding on design and print options if applicable. Then moving on to the leaflets being distributed with GPS tracking and finally reporting once the distribution is complete. Campaign Plan; Local Post set out the basis of your campaign with areas to be covered, timeline and overall volume. Then choose desired areas to target by using the Local Post unique leaflet mapping tool.
Local Post’s Interactive Mapping Tool displays the map area’s quantity of homes, boundaries and references in each map area. Essentially the map gives a breakdown of where you are looking at and how many private mailboxes there are there. This allows our customers to directly target where their direct marketing material need to go to further expand their businesses. Accurate and up to date data on the country’s areas allow you, the customer, to approach each project armed with information to eliminate waste and help grow your business, your reach and your customer base. Increasing your return on investment. By focusing on the exact areas, streets, estates, towns where your future customers actually are, your return on investment will increase through improved accuracy. Dealing with Local Post you know that your marketing materials, whether they are flyers, leaflets, newsletters, coupon books, menus or brochures will be delivered where, when and to whom you want. Our ability coupled with your knowledge of your potential market is a winning combination, our mapping tool only serves to improve this relationship.
Leaflet Mapping Tool – How it Helps and How it Works.
Simple straightforward and easy to use. Local Posts Interactive Map is a leaflet distribution game changer. You can examine what kind of targetable population reside in each area you are interested in. No more guesswork. Local Post’s Interactive Map allows you to directly identify and allocate leaflets to the correct population, this innovative tool gives you figures on Junk Mail, Area Size, Population and more, most importantly it gives you the realistic number of private mailboxes that are deliverable to in each residential area. When you zoom in you are able to see where it is you are targeting and then react, plan and strategise accordingly.
Firstly, identify which areas you are interested in distributing leaflets to. Then click on the first area, it doesn’t matter if you are slightly off you can move it easily. Or you can simply use the zoom command, it is in the bottom of the info box which appears. Whilst zoomed, you and your business can better locate, correctly identify where you would like your marketing materials distributed. The top figure is the number of residences in that map zone. Then the number of houses that have no junk mail notices. And finally, the number of houses that you can actually deliver to. Tallaght for example, if you, the customer, would like to put out 15,000 leaflets, you can see that exactly the areas you would like target even if they cross zones or areas. Straightforward and direct marketing as it should be. Whether it be leaflet distribution, flyer delivery or any of the various direct marketing methods and materials Local Post specialises in.
Once the overall volume and target audience has been decided, a realistic timeline is then agreed.
The Next Step – Design & Print.
Local Post Co can also package your campaign by including design and printing of leaflets if applicable. The design service is tailored to each clients needs. Sizes can vary from popular leaflet specifications including DL, A5, A4 or A3 folded to more bespoke paper grades and folds, we can advise on the most suitable size! For more information on leaflet sizes see here.
Final Step – Tracking and Reporting.
Once leaflet distribution has started, one of our leaflet experts will provide up to date reports and GPS tracking for each map zone for the duration of the campaign. Leaflet Distribution Made Easy!
Local Post’s partner company Newsgroup publishes four free local door to door newspapers with circulation of 50,000 copies every two weeks. The Newsgroup areas include Tallaght, Lucan, Clondalkin and Rathcoole / Saggart. This reach and local knowledge alongside Local Post’s superior leaflet distribution is a real winner.
Local Post provides nationwide leaflet distribution including Dublin, Kildare, Wicklow and Meath. We recommend having a brief chat with one of our leaflet distribution experts. They have been in the marketing materials distribution business for years and have the experience and the know how to make your campaign that bit more successful. Our expertise has been built up through the generations and we are proud to call ourselves a family business. Your marketing, advertising and materials delivered into people’s homes, perfect.
We Deliver HERE. THERE. EVERYWHERE.